The main purpose of this Master Thesis has been to investigate issues concerning apple fruit quality in orchards of Äppelriket Österlen. The goal has been to develop a document, for future benefit towards growers and company management in the production of high quality apples.In order to investigate main issues of fruit quality, focus has been on statistics concerning apple varieties, age of the apple trees, new planting, orchard size and growers opinions. Nine growers have been interviewed to investigate opinions and contribution of different growing techniques to increased fruit quality. The investigation showed high age of the trees in production and low rate of planting of new trees. Differences in fruit quality were highest between small orchards. Most growers were satisfied with their fruit quality and with their own measures made to improve it.

Pomace is the solid remains (i.e. stems, pulp, seeds, and skins) after pressing for juice. The annual production of apple pomace is 593 000 ton worldwide. Its field of application depends on local conditions. In order to investigate the field of application of apple pomace in the Southern Sweden, six persons on companies with production of apple juice were interviewed.

Today in Sweden, apples are mostly cultivated for direct consumption, i.e. dessert apples. Apple breeding aims at developing cultivars with new and improved qualities in order to meet the demands of different target groups and to increase the interest in apples on the market. Different target groups have different views on the qualities of an apple. The consumer, for instance, wants an apple that is tasty and beautiful, while the grower, in addition, wants an apple cultivar that is healthy, has good winter hardiness and a predictable, annual productivity.

Gene technology has become more and more attractive in plant breeding during the last twenty years. This is probably because it can readily improve the existing commercial cultivars that have only one or a few drawbacks by modifying one or a few genes without changing the main genetic constitution. In this regard, gene technology is more effective than conventional breeding.The aim of this project was to analyze the fruit quality of the non-transgenic apple scion ?Jonagold? grafted on non-transgenic and rolB-transgenic apple rootstocks. The rootstocks used were M9-rolB1, M9-rolB2, M26-rolB and non-transgenic controls M9 and M26.

Syfte: Vårt syfte är, att genom att studera Apples historia, omvärld, bransch och strategiska val, analysera om och hur Apple använder hemlighetsmakeriet som grund för skapande av långsiktiga och varaktiga konkurrensfördelar. Metod: Vi har använt oss av en kvalitativ metod med primärdata bestående av intervjuer med personer insatta i Apple och dess omvärld. Sekundärdatan består mestadels av artiklar från olikaelektroniska källor, facklitteratur och tidskrifter. Teoretiska perspektiv: Vi använder oss av teorier och begrepp som Porters Five Forces, Schumpeterian markets, Hyperkonkurrens, delar av Porters generiska strategier samt Barneys VRIO. Empiri: Vi har gjort en fallstudie av Apple med inslag av jämförelser med andra företag.

Syftet med denna studie har varit att underso?ka huruvida Apple, ett av va?rldens sto?rsta varuma?rken, anpassar sina reklamfilmer efter den lokala kulturen i USA och UK. Fo?r att genomfo?ra den tva?rkulturella studien anva?ndes en kombination av semiotisk textanalys och litteraturstudie. Tva? niva?er anva?ndes fo?r att analysera materialet, fo?rst ett makroperspektiv o?ver samtliga 81 reklamfilmer och sedan ett mikroperspektiv o?ver de a?tta filmer som hade en motsvarighet i respektive land.

To identify and evaluate apple cultivars is not an easy task, since the taste and appearances of the fruit are affected by where the apple tree grows. At the Balsgård new apple gene bank there is a unique and interesting collection of over 260 different cultivars from all over the world. To find out if these cultivars are consistent with previously published descriptions, the fruit was evaluated for some of the cultivars. Among the evaluated cultivars some were selected that could be suitable for cultivation and/or fruit breeding. A few cultivars were in addition analyzed at a consumer evaluation at the Kivik apple market where visitors could vote for the most beautiful apple and the best taste.

In this essay the authors are trying to level the success in the IT-company Apple?s market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

The interest for locally produced food is increasing due to consumer concern about the environment, distrust of industrial foods and a demand for high quality products. Apple is the predominant fruit crop in Sweden, and by processing apples into cider and vinegar, these products could significantly contribute to the development of the market of local foods.In this study different yeast types and different bacterial cultures were evaluated for their suitability in cider and vinegar production from cloudy apple juice. Ten apple cultivars (Aroma, Baldwin, Belle de Boskoop, Bramley, Cortland, Gravensteiner, Ingrid-Marie, Jonathan, Rubinola and Spartan) were also evaluated for their suitability for production of juice, cider and vinegar. Chemical analyses including total soluble solids, titratable acidity and total phenols were performed on the products along with sensorial evaluation by taste panels.The yeast strains were shown to have an effect on fermentation rate and the resulting content of total phenols in ciders fermented from cloudy apple juice. Dry commercial starter strains gave a higher appreciated cider compared to cider that was spontaneously fermented, and the ale yeast Safale S-04 was concluded to be the most suited for fermentation of cloudy apple juice.For vinegar production, the bacterial culture had an effect on TSS, but not on any other chemical or taste characteristics.

Applications for mobile devices, also known as apps, are today the backbone of a huge market where the company Apple is one of the key players. Apple develops, among other things, handheld electronic devices, which are powered by the operating system iOS. Through iOS, millions of customers get access to Apple?s App Store.During a period of two months, an app in the form of a game has been developed for iOS in the programming language Objective-C. The user of the app is presented intuitive menus and interactive graphical objects that seemingly obey physical laws.

Denna rapport redovisar utvecklingen av en interaktiv e-bok med Apples program iBooks Author. E-boken, omna?mnd som Retail Tour iBook, a?r avsedd fo?r anva?ndande pa? Apples iPads och har skapats pa? uppdrag av fo?retaget River Cresco AB fo?r deras kund Nike. Den interaktiva e-boken besta?lldes av Nike fo?r att anva?ndas vid ett a?terkommande internt mo?te som behandlar a?terfo?rsa?ljningen av Nike-produkter i Stockholm.

The purpose of the essay has been to analyze and interpret Hans Hedbergs ceramic art. It deals with his education, people and places that influenced and inspired Hans Hedberg in his artistic development. For example the nature in Köpmanholmen, Höga kusten, were he grew up as a child and the fact that he started as a painter. The essay analyses mainly his symbolic sculptures the Egg and the Apple-series and links it to Surrealism and Nouveau Réalisme and how other artists has worked with the Egg and Apple-theme. .

Kundens behov och värderingar förändras ständigt, vilket har medfört att fokus på bådemarknadsföring och management behövs för att kunna överleva konkurrensen påmarknaden. Marknadsföringskonceptet har dock varit en paradox när det gällermanagement. Det krävs exceptionellt mycket av det interna ledarskapet för att motiveratill kund- och marknadsorientering. I många årtionden har chefer blivit uppmanade att?vara nära kunden?, ?sätta kunden i toppen av organisationsplanen? och definiera ettverksamhetssyfte med att skapa och behålla nöjda kunder.Syftet med denna studie är att undersöka Apple Inc.?s marknadsfokus och hur Steve Jobsledarskap influerade företaget och hur han påverkade organisationensmarknadsorientering.

Co-branding, vilket är en typ av varumärkessamarbete, har på senare tid blivit en populär strategi i strävan efter att skapa ett högre värde för konsumenten samt nå fördelar så som ökade intäkter samt möjligheten att skapa och attrahera lojala kunder. Dock finns det siffror som pekar på att många co-brandingsamarbeten misslyckas. Mot denna bakgrund har syftet med denna studie varit att, utifrån lojala kunders perspektiv, undersöka vilken påverkan ett varumärkessamarbete av typen co-branding kan ha på ett av de två varumärkenas värde. För att undersöka detta har co-brandingsamarbetet mellan Nike och Apple i form av produkten Nike + iPod Sport Kit valts som undersökningsobjekt. En enkätundersökning baserad på Aakers modell har gjorts bland alla ?Apple on Campus? representanter i Sverige.

Apples datorer med operativsystemet OS X blir allt vanligare pa? arbetsplatserna. Fo?r att fo?retagets IT-avdelning ska kunna uppra?ttha?lla en stabil och sa?ker miljo? stra?var man efter att standardisera system och ha?rdvara. Verkligheten sta?mmer inte alltid o?verens med IT-avdelningens stra?van och ansta?llda vill i o?kande grad anva?nda sig av produkter de valt sja?lva.